Bobby Jones

Purpose-Driven Leadership Expert

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Bobby Jones clip thumbnail sitting outside

The Power of Purpose

Speaker Reel

The Power of Purpose

A pioneer of purpose transformation in both leaders and organizations, Bobby Jones has been one of the driving forces in the worldwide movement towards conscious capitalism. He has spent 25 years helping some of the world’s most powerful brands drive growth and impact on a global scale. As an internationally renowned keynote speaker, Jones draws from his wealth of experience to help leaders and organizations activate purpose to achieve inspired innovation, engaged employees, and new frontiers for growth.

Jones is the co-founder of the award-winning consultancy, Conspiracy of Love, which helps organizations drive business growth through societal impact. Past clients have included Adidas, Ford, Haleon, Unilever, AB InBev, Mondelez, Diageo, PepsiCo, and more. He is also the co-author of five bestselling books: Good is the New Cool: Market Like You Give a Damn; The Principles of Purpose, and the Purpose Trilogy: Guide to Personal Purpose, Guide to Meaningful Marketing, and Guide to Conscious Business. The Purpose Trilogy has earned acclaim from industry leaders for their insightful and accessible approach to unpacking the complex topics of brand purpose, personal purpose, and how businesses can be a force for good.

As a speaker, Jones has spoken at the Vatican, United Nations, SXSW, PSFK, frank, and Harvard University, among other esteemed organizations. His transformative presentations illustrate how purpose is a catalyst for building work environments that inspire leadership, collaboration, and personal fulfillment. This leads to decreased overwhelm and increased levels of engagement, innovation, and connection.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

How to Lead with Purpose

Many companies have a purpose statement. It’s on the wall, but it doesn’t drive behaviour. Why? Because many lack the required expertise to bring it to life, limiting an organization’s potential for growth and success.

In this captivating talk, Bobby Jones delivers a masterclass on purposeful leadership. Audiences walk away understanding how to bring an organization’s purpose to life to foster well-being, success, and resilience in their teams, resulting in increased engagement, innovation, and a deep sense of pride. By unlocking potential and fostering authentic connections, leaders and employees embrace strengths, drive growth, and thrive in purpose-driven settings. Jones’ passionate message will leave you motivated and energized to lead with purpose, creating an inspiring and fulfilling work environment for all.
GPS to Purpose: How to Help Your Employees Find Purpose and Meaning in Their Work

Every single one of us have a desire to live and work in a way that makes us come alive, and yet most people struggle to find it and most leaders struggle to wake up that sense in themselves and others.

Are you ready to unlock the power of purpose and revolutionize your work environment? Book Bobby Jones for this transformative talk as he guides you through the ground-breaking GPS to Purpose framework and discover the secret to igniting passion and unleashing the true potential of your teams.

In today’s world, where a staggering 87% of employees are disengaged, it’s time for a change. Jones understands that a purpose-driven workplace goes beyond traditional success metrics. It’s about fostering well-being, improving relationships, enhancing health, and boosting motivation and resilience in your employees. By recognizing and embracing individual gifts, you can inspire innovation and cultivate growth. Through a shared vision and common purpose, both leaders and employees thrive. It’s time to harness the magic of purpose and create an inspiring hub of achievement. Take the leap and lead with passion, transforming your work environment into a place where everyone can thrive.
Market with Purpose: How to Meet the New Expectations of Gen Z and Conscious Consumers

Are you struggling to make authentic connections with Gen Z consumers through social impact? In this engaging and enlightening talk, Bobby Jones delves into the world of Gen Z, providing marketers with a winning formula to position their brands as authentic, meaningful, and highly desirable. Discover the secrets to designing marketing strategies that resonate with socially conscious Gen Z consumers, foster brand love, and drive sales.

Jones presents a powerful seven-step model that empowers you to deliver meaningful impact while meeting the expectations of this influential generation. Get ready to transform your approach and captivate Gen Z with purpose-driven marketing.

This talk is a game-changer for brand marketers looking to make a lasting connection and thrive in today’s ever-evolving landscape.
DEI and Belonging as Forces for Growth
In this inspiring talk, Bobby Jones shares invaluable insights on harnessing the power of diversity, equity, inclusion, and belonging (DEIB) for business growth.

Audiences will learn:
- A practical framework to engage stakeholders as allies and foster diversity and inclusion to drive lasting change.
- How to make inclusivity the cornerstone of your business and unlock new avenues for innovation and growth.
- A deep understanding of the transformative impact of fostering a sense of belonging, fueling resilience and motivation while driving positive change in equity and diversity.
- How prioritizing belonging enhances employee engagement, ignites creativity, and boosts productivity.
This talk will empower you to embrace DEI and cultivate belonging to propel your business forward with unprecedented success.
Future of Innovation: The Six Key Macro Themes

Get ready to be captivated by an insightful and passion-filled keynote featuring purpose pioneer Bobby Jones and futurist Lucie Green as they delve into the future of innovation. Through exploring six key macro themes — radical inclusivity, universal well-being, sustainable futures, community and connection, good culture, and civic and society — you will gain a deep understanding of how these trends are shaping consumer behaviour, brand perception, and the way we shop, while embarking on a thrilling journey into the unknown.

This empowering presentation will equip you with the knowledge and tools to embrace emerging trends in sustainability, diversity and inclusion, and wellness while learning how to best navigate the ever-evolving consumer landscape and the culture of purpose. Get ready to be inspired and stay ahead in this dynamic and transformative era.
Teamwork and Collaboration Powered by Purpose

Discover how a shared sense of purpose can ignite a powerful synergy within teams, foster collaboration, and drive exceptional results. In this impactful keynote, Bobby Jones reveals the profound impact of purpose on teamwork and collaboration. He shares inspiring stories and practical strategies to align individual and collective purpose and unlock the true potential of your team. Experience the transformative power of purpose-driven work as it enhances communication, strengthens relationships, and fuels a collective drive towards a common goal. Audiences will leave energized and equipped with the tools to harness purpose as a catalyst for teamwork and collaboration like never before.
How Purpose Drives Organizational Change

Discover the extraordinary potential of purpose in driving organizational change in this compelling keynote by Bobby Jones. Learn how tapping into the purpose of your organization and your people can be a catalyst for transformative shifts and uncover the secrets to aligning the core purpose of your organization with the individual purposes of your team members.

Jones will share actionable insights and inspiring examples that empower audiences to harness purpose as a driving force for organizational transformation. Get ready to unlock the true potential of your organization by embracing purpose and embarking on a journey of meaningful change.