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Afdhel Aziz

Leadership Expert on Trust, Engagement, and Growth

Aziz Afdhel Headshot_2024_Aug
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Purposeful Growth How Your Business Can Be A Force For Good
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Good is the New Cool How Meaningful Marketing Can Drive Brand Growth
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Leading With Purpose How to Supercharge Your Career With Meaning and Impact
Afdhel
Aziz thumb 1
Aziz thumb 2
Aziz thumb 3
Aziz Afdhel Headshot_2024_Aug
Speaker Reel
Aziz thumb 1
Purposeful Growth How Your Business Can Be A Force For Good
Aziz thumb 2
Good is the New Cool How Meaningful Marketing Can Drive Brand Growth
Aziz thumb 3
Leading With Purpose How to Supercharge Your Career With Meaning and Impact

Afdhel Aziz is a storytelling guru with 30 years of business experience who helps leaders understand how stories move people from awareness to belief — and from belief to action — when AI scales everything else.

Aziz, a former Fortune 500 business executive, embarked on a remarkable journey after experiencing the devastating effects of the Indian Ocean tsunami in his home country of Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life.

In 2017, after a 20-year career leading brands at Procter and Gamble, Nokia, Heineken and Absolut Vodka, Aziz made a pivotal decision to leave the corporate world and establish global strategic consultancy Conspiracy of Love. Through his work there, Aziz has advised Fortune 500 leaders at companies including The Gap, Sephora, and Adidas, gaining rare insight into how leadership narratives galvanize teams, build trust, and drive growth and impact.

As a longtime Forbes contributor, Aziz has interviewed hundreds of entrepreneurs and CEO’s disrupting industries, uncovering a consistent pattern: the leaders who scale fastest are those who can tell the clearest, most compelling stories. Through his creative studio Good is the New Cool, in partnership with TIME, Aziz builds platforms that turn stories into shared belief and cultural momentum — drawing as well on his personal work as an award-winning poet, novelist, and film director to apply timeless narrative techniques to modern leadership challenges.

Aziz has inspired audiences globally at companies like Disney, Walmart, and Microsoft, as well as leadership, HR, and innovation conferences like the Fast Company Innovation Festival, Cannes Lions, and many more.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

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Client reviews

  • Afdhel Aziz presented an inspiring keynote at our virtual conference. We had to pivot rather quickly from an in-person conference to a virtual offering and he was a joy to work with. He shared a message of hope during a time of uncertainty and reminded us of the power of associations and that during times of crisis, “resilience is a responsibility” and our purpose is to do what we can to lift up the vulnerable. His message was just what we needed to hear during a time like this! We would definitely book him again for another ASAE event!

  • Afdhel’s presentation radiates passion and authenticity and it struck a chord with participants. There was a palpable energy in the room as our senior leaders took time to work through their “GPS to Purpose”. Thank you Afdhel, we welcome you back anytime.

  • His storytelling ability coupled with a unique engagement with the audience, tempo, charisma, and tone — all with a uniquely powerful and genuine message — will surely open eyes, make you smile, and question your entire approach to doing business. I wholeheartedly recommend Afdhel as a resource.

  • I can’t say enough about how great it was to work with Afdhel Aziz. He is a very engaging speaker whose message was EXACTLY what our organization needed to see and hear in that moment. Showing how one’s purpose can contribute to their company’s overarching mission was right on time! I look forward to being able to bring Afdhel back in person to facilitate some of his workshops.

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