Afdhel Aziz

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

• Leading with Purpose: How to Supercharge Your Career with Meaning and Impact

  According to Gallup, only 30% of workers are engaged and motivated. But in companies that have a higher Purpose that number rises to 90%. Today’s employees are looking for meaning — not just money.

  In this transformational talk based on his upcoming book Good is the New Cool Guide to Personal Purpose, Afdhel Aziz shows leaders and employees how to use the revolutionary “GPS to Purpose” framework to find their purpose and drive meaning, motivation, and career success.

  Inspired, motivated, pumped — this is how employees in companies like Disney, Microsoft, HP, and the North Face have described feeling after hearing Aziz speak on this topic.

• Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth

  How do traditional brands reinvent themselves for the new age of conscious consumers?

  Consumers say they are four to six times more likely to purchase, protect, and champion a brand that they believe has positive social and environmental impact. And this number skyrockets when you consider Millennials and Gen-Z, the two biggest and newest generations of customers.

  In this insightful and motivational talk based on his bestselling book the Good is the New Cool Guide to Meaningful Marketing, and the pioneering work of his consultancy, Conspiracy of Love, Afdhel Aziz shows how marketing can drive brand growth by serving the ever-evolving needs of their consumers and communities.

  Aziz has spoken on this topic at companies like Walmart, Levi’s, PepsiCo, Mondelez, and conferences such as the Forbes CMO Summit, SXSW, and the Cannes Lions Festival.

• Purposeful Growth: How Your Business Can Be a Force for Good

  Purpose-driven companies outperform their competition on every metric, from employee engagement to innovation to profitability.

  Based on the pioneering work of his consultancy, Conspiracy of Love, at Fortune 500 companies like Adidas, Coca-Cola, and Sephora, and his bestselling book Good is the New Cool Guide to Conscious Business, Afdhel shares how companies can unlock the “Purpose Flywheel” of “growth through impact” with devoted customers, happy employees, and loyal investors.

  Afdhel Aziz has spoken on this topic at Fortune 500 companies like JP Morgan Chase and Coca Cola, as well as at Conscious Capitalism, the Fast Company Innovation Festival, and the United Nations.

• The Hope Gap, Star Trek, and Why We Need a Storytelling Moonshot to Solve Climate Change

  Why are there hundreds of movies and TV shows about the apocalypse but none on how to avoid it?

  In this funny and thought-provoking talk, Afdhel Aziz, co-founder of Good is the New Cool, a creative company dedicated to making stories that fill “the hope gap”, shares a vision for how brands and marketing and advertising agencies can come together to help inspire action to solve the biggest problem of our time.

  Aziz argues that the problem of climate change is no longer a failure of science but a failure of storytelling. And what has become painfully clear is that humanity needs new stories that inspire hope, action, and resilience.

  From showcasing how marketing can make climate-positive lifestyles aspirational to increasing the adoption of new technologies, there is a tremendous amount that can be done in popular culture and mass media. He challenges brands and companies to join in the story equivalent of the Manhattan Project, to create a moonshot of an idea. Only it’s an Earth shot — a last-chance, no-holds barred effort to help us save this fragile planet, for ourselves and future generations.