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Afdhel Aziz

Expert on Inclusive Growth, Impact Innovation, and Employee Engagement Through Purpose

Aziz Afdhel Headshot_2024_Aug
Speaker Reel
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Purposeful Growth How Your Business Can Be A Force For Good
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Good is the New Cool How Meaningful Marketing Can Drive Brand Growth
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Leading With Purpose How to Supercharge Your Career With Meaning and Impact
Afdhel
Aziz thumb 1
Aziz thumb 2
Aziz thumb 3
Aziz Afdhel Headshot_2024_Aug
Speaker Reel
Aziz thumb 1
Purposeful Growth How Your Business Can Be A Force For Good
Aziz thumb 2
Good is the New Cool How Meaningful Marketing Can Drive Brand Growth
Aziz thumb 3
Leading With Purpose How to Supercharge Your Career With Meaning and Impact

Former Fortune 500 executive Afdhel Aziz quit corporate life to tackle one of the biggest problems facing both individuals and organizations today — how to find purpose and meaning in their work and drive sustainable, inclusive growth. He founded Conspiracy of Love, one of the world’s leading purpose consultancies, where he now advises global giants like Adidas, Coca-Cola, and Sephora on how to unlock business growth through positive societal impact.

Aziz’s journey began after surviving a tsunami in his native Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life.  In 2017, he founded Conspiracy of Love, a B Corp certified global consultancy and AAPI-owned Minority Business, where he currently serves as Chief Purpose Officer. The company specializes in advising major corporations on finding new pathways to sustainable and inclusive growth by inspiring purpose within their employees and organizations.

Aziz’s impact extends far beyond the boardrooms of influential companies. As an international keynote speaker, he has graced stages in more than 30 countries, sharing his insights at leading corporations like Disney, Microsoft, JP Morgan Chase, and Gap. His presence has also been felt at prestigious events such as the United Nations, Cannes Lions, and the Fast Company Innovation Festival.

A bestselling author, Aziz has co-authored two books, Good is the New Cool: Market Like You Give a Damn and The Principles of Purpose, which former Unilever CEO Paul Polman complimented for its role in showcasing purpose as the growth story of the 21st century. In October 2024, Aziz will release his third book, Good is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career. He’s also a regular contributor to Forbes and an award-winning poet, writer, and documentary filmmaker.

Aziz’s journey serves as a testament to the transformative power of purpose. Through Conspiracy of Love, he has demonstrated that a commitment to purpose can not only redefine corporate success but also inspire positive change on a global scale. His unique approach has resulted in engaged and empowered employees, breakthrough innovations and growth, and substantial investments in causes such as racial justice, arts education, and childhood hunger.

Speaking topics

Presentations listed below include in-person and virtual keynotes, as well as workshops, fireside chats, and other presentation formats.

  • Leading with Purpose: How to Supercharge Your Career with Meaning and Impact

    According to Gallup, only 30% of workers are engaged and motivated. But in companies that have a higher Purpose that number rises to 90%. Today’s employees are looking for meaning — not just money.

    In this transformational talk based on his upcoming book Good is the New Cool Guide to Personal Purpose, Afdhel Aziz shows leaders and employees how to use the revolutionary “GPS to Purpose” framework to find their purpose and drive meaning, motivation, and career success.

    Inspired, motivated, pumped — this is how employees in companies like Disney, Microsoft, HP, and the North Face have described feeling after hearing Aziz speak on this topic.

  • Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth

    How do traditional brands reinvent themselves for the new age of conscious consumers?

    Consumers say they are four to six times more likely to purchase, protect, and champion a brand that they believe has positive social and environmental impact. And this number skyrockets when you consider Millennials and Gen-Z, the two biggest and newest generations of customers.

    In this insightful and motivational talk based on his bestselling book the Good is the New Cool Guide to Meaningful Marketing, and the pioneering work of his consultancy, Conspiracy of Love, Afdhel Aziz shows how marketing can drive brand growth by serving the ever-evolving needs of their consumers and communities.

    Aziz has spoken on this topic at companies like Walmart, Levi’s, PepsiCo, Mondelez, and conferences such as the Forbes CMO Summit, SXSW, and the Cannes Lions Festival.

  • Purposeful Growth: How Your Business Can Be a Force for Good

    Purpose-driven companies outperform their competition on every metric, from employee engagement to innovation to profitability.

    Based on the pioneering work of his consultancy, Conspiracy of Love, at Fortune 500 companies like Adidas, Coca-Cola, and Sephora, and his bestselling book Good is the New Cool Guide to Conscious Business, Afdhel shares how companies can unlock the “Purpose Flywheel” of “growth through impact” with devoted customers, happy employees, and loyal investors.

    Afdhel Aziz has spoken on this topic at Fortune 500 companies like JP Morgan Chase and Coca Cola, as well as at Conscious Capitalism, the Fast Company Innovation Festival, and the United Nations.

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Related Content

More great information and resources.

Books

  • Good Is the New Cool Guide to Personal Purpose
    Good is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career

    At a time when employee engagement has never been lower, the Good is the New Cool Guide to...

    → Read More
  • The Principles of Purpose
    Good is the New Cool: The Principles of Purpose

    Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla,...

    → Read More
  • God is the New Cool: Market Like You Give a Damn
    Good is the New Cool: Market Like You Give a Damn

    Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts,...

    → Read More

Articles

Client reviews

  • American Society of Association Executives

    Afdhel Aziz presented an inspiring keynote at our virtual conference. We had to pivot rather quickly from an in-person conference to a virtual offering and he was a joy to work with. He shared a message of hope during a time of uncertainty and reminded us of the power of associations and that during times of crisis, “resilience is a responsibility” and our purpose is to do what we can to lift up the vulnerable. His message was just what we needed to hear during a time like this! We would definitely book him again for another ASAE event!

  • Meridian CU

    Afdhel’s presentation radiates passion and authenticity and it struck a chord with participants. There was a palpable energy in the room as our senior leaders took time to work through their “GPS to Purpose”. Thank you Afdhel, we welcome you back anytime.

  • YPO Euro-LATAM

    His storytelling ability coupled with a unique engagement with the audience, tempo, charisma, and tone — all with a uniquely powerful and genuine message — will surely open eyes, make you smile, and question your entire approach to doing business. I wholeheartedly recommend Afdhel as a resource.

  • Ultragenyx

    I can’t say enough about how great it was to work with Afdhel Aziz. He is a very engaging speaker whose message was EXACTLY what our organization needed to see and hear in that moment. Showing how one’s purpose can contribute to their company’s overarching mission was right on time! I look forward to being able to bring Afdhel back in person to facilitate some of his workshops.

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