In today’s experience economy, customer experience (CX) drives over two-thirds of customer loyalty — that’s more than brand and price combined. Obsessed with giving everyone the tools to turn customers into superfans, Brittany Hodak shares her proven five-step framework to help any organization elevate ordinary customer moments into extraordinary ones. Her game-changing presentations are as entertaining as they are actionable, leaving audiences equipped with the strategies and tools needed to transform customers into lifelong advocates — the key to a thriving business now and in the future of work.
Named “Most Disruptive Young Entrepreneur” by the United Nations, Hodak launched her first company at age 26. She partnered with brands such as Johnson & Johnson, Kellogg’s, and Dr Pepper, as well as superstar entertainers like Katy Perry, Dolly Parton, and Luke Bryan, to create fan-driven collectibles. Within 18 months, she launched a dozen products in Walmart stores nationwide, bringing in more than $10 million in sales. Her appearance on season 6 of Shark Tank saw her receive offers of $750,000+ from four of the five sharks — it was one of the highest valuations in the show’s history.
Today, Hodak is the bestselling author of Creating Superfans: How to Turn Your Customers into Lifelong Advocates, which won the 2023 Outstanding Works of Literature Award for Sales and Marketing Book of the Year. Upon its release, Forbes wrote: “If you have customers, you need this book. Period.” Her thought leadership on customer experience and fandom has also been featured in hundreds of media outlets, including The New York Times, Forbes, Inc. Magazine, and CNN.
As an in-demand customer experience speaker, Hodak has delivered keynotes across the globe to organizations including American Express and the United Nations. She has been named to Advertising Age‘s 40 Under 40 list, Inc.‘s 35 Under 35 list, and Billboard’s 30 Under 30 list.
