Alfredo C. M. Tan is a people-first leader, change agent, and impact-focused innovator with global experience. He was a founding team member of Facebook Canada in 2009 and has held senior roles in several storied companies — including Loblaw Companies Limited, WestJet, Rogers Sport & Media, Yahoo!, Bell Nexxia, and Sympatico MSN — helping to guide innovation, oversee strategy, and build transformative, high-performance cultures. As a keynote speaker, Tan shows audiences how to anchor the power of technology and digital capabilities to transform consumer experiences, deliver commercial results, increase enterprise value, and drive societal change.
Tan was a pioneering leader at Meta Platforms Inc. (Facebook/Instagram/WhatsApp). As one of the first 1000 employees globally, he helped transform it into a global media and technology leader. He is currently the Chief Digital and Information Officer at Canada Goose, where he is responsible for the strategy, implementation, and adoption of all consumer-facing digital platforms. He and his team are also leading Canada Goose’s data and AI strategy to enhance commercial and enterprise performance.
Prior to this, Tan was the Senior Vice-President and Managing Director at Advance powered by Loblaw, the retail media division of the Fortune 300 company, Loblaw Companies Limited. He also served as the Senior Vice President of Strategy, Data, and Digital Products at Rogers Sports & Media, where he led the industry’s digital transformation, and was the first Chief Digital Officer and Chief Marketing Officer at WestJet Airlines, where he helped build a culture of innovation and transform the guest experience across all digital channels. Tan has global experience leading teams in Canada, the US, Latin America, and Southeast Asia.
With his breadth of experience, Tan is an in-demand keynote speaker often found at leading technology, media, marketing, corporate, and various industry conferences. He has been profiled and quoted in Forbes, Marketing Magazine, The Economist, Strategy Magazine, The Globe and Mail, and many other leading publications. Tan is also an industry professor in the Strategic Management Faculty at McMaster University and a guest lecturer in The Directors College’s Innovation Governance program for board directors.
Tan is currently on the Leadership Council at the Perimeter Institute for Theoretical Physics, the board of directors at Altitude Accelerator, and the advisory board of the Digital Transformation Research Center at McMaster University. He is also a founding executive of the Harvard Alumni Entrepreneurs Canada Chapter and a member of the Young Presidents’ Organization (YPO). Tan has been recognized with the Desmond Parker Outstanding Young Alumni Award and the prestigious Arbor Award from the University of Toronto. He has also been inducted into the McMaster University Alumni Gallery.
Tan holds a Bachelor of Science degree in forensic science and biology from the University of Toronto, an MBA with a specialization in information systems and technology from McMaster University, and a Master of Laws with a concentration in innovation and technology from the Faculty of Law at the University of Toronto. He is also a graduate of the Advanced Management Program at the Harvard Business School and the University of Oxford with a Post-Graduate Diploma (Masters-EQF Level 7) in finance.
