Pam August is a dynamic potential activator on a mission to help organizations navigate the uncertainties and challenges of today’s world with greater energy, ease, and effectiveness. She has an extensive background in leading culture development within diverse organizations and is a fierce champion of people and culture as essential drivers of strategic success. Today, as a sought-after speaker and experiential facilitator, August helps high-performance organizations across the world unlock organizational potential in three key dimensions: individual growth, team dynamics, and cultural development.
August’s unique trifecta of experience and expertise is grounded in a rich academic background in adult learning, neuroscience-informed leadership and team coaching, and systems leadership made real and relevant through her decades long career. For 14 years, August held pivotal development roles at Westjet, including Director of Culture Activation. Today, she is a trusted partner for leading organizations worldwide through her consulting firm, Connecting Potential.
Having worked with thousands of individuals and hundreds of teams worldwide, August makes the complex simple, the abstract concrete, and the aspirational actionable. She synthesized her lifelong learning in her book, Potential: How to Connect What’s Already There for Exponential Impact. It reveals a simple yet powerful mindset shift, operating system, and core practice designed to facilitate connection between the three key dimensions of organizational performance for exponential impact.
Known for her infectious energy and activational messages, August’s genuine curiosity and love of learning, especially through challenges and mistakes, make her approach insightful and deeply relatable. Her keynotes equip audiences with actionable insights that foster ease, practical immediate next steps to enhance effectiveness, and an inspired mindset to drive positive change, fueling their energy through uncertain times.
August has a Bachelor of Adult Education, a Master of Arts in Leadership, and certification as an Organization and Relationships Systems (ORSC) and Brain-Based Coach. She is also a yoga teacher and somatics-based educator.