Considered by many to be the go-to expert on anything to do with technology, Amber Mac helps companies and audiences stay ahead of the curve. She is an industry veteran, renowned as a journalist, moderator, entrepreneur, podcaster, and author. Whatever the setting, Mac offers clarity and a passion for digital innovation in all forms.
Mac began her career in San Francisco and Boston during the dot-com boom. As a strategist for Razorfish and director of marketing for an e-procurement software company, she spent four years in the technology start-up trenches. Today, Mac is the president of AmberMac Media, Inc., an award-winning content development agency. She also sits on the board of directors of GFI, a plant-based, farm-to-fork food and ingredients company.
An award-winning podcaster, Mac has been the host of The AI Effect, Marketing Disrupted, This is Mining, and The AmberMac Show, which have accrued more than five national podcast awards. Mac is currently the co-host of the award-winning emerging technology radio show and podcast #TheFeed on SiriusXM.
In 2024, Mac was named as one of DMZ’s “Women of the Year” for her work driving innovation and progress in the tech industry. She was also named one of Bay Street Bull’s “Women of the Year” in 2021 for her leadership in the technology sector. Mac has keynoted more than 500 events around the world and moderated sessions with Prime Minister Justin Trudeau, German Chancellor Olaf Scholz, former FBI Director James Comey, business coach Tony Robbins, literary icon Margaret Atwood, and many other notable leaders.
Mac is the co-author of the Amazon bestseller, Outsmarting Your Kids Online, and the author of the Globe and Mail bestselling business book, Power Friending. She is also a regular business host and expert for Fast Company, CNN, Bloomberg, CBS, BNN, CBC, Global News, CTV, The Marilyn Denis Show, and SiriusXM.
