Power Talks
The Financial Post Magazine (January, 1997)
by John Greenwood
Membership in the National Speakers Association based in
Tempe, Ariz., has shot up from jut 100 in 1977 to more than 3,700.
In Canada, the numbers are smaller, says David Sweet, president
of the Canadian Association of Professional Speakers, but the growth
trend is the same. Sweet's organization was formed in 1995 and now
boasts 260 members - and he figures there are at least a further
550 professionals, plus celebrities and humourists, doing the circuit
who have yet to sign up.
What's behind these remarkable figures is, of course, the
economy., "There's so much change happening out there, with all
the corporate downsizing, that a lot of people are going through
massive adjustments in their professional and personal lives," says
Farah Perelmuter, president of the Toronto-based Speakers' Spotlight
agency, which represents about 100 speakers. Her client list is
a cross-section of corporate Canada, and includes such heavy hitters
as Canada Post, Bell Canada, Newcourt Financial and Merck Frosst
Canada. "Companies," Perelmuter goes on, "realize they need to do
something to help their employees deal with change."
Most professional speakers do the bulk of their business
at corporate meetings and conventions, and the growth in that industry
parallels the expansion of the speaking industry. Take Toronto,
the business gathering capital of the country. In 1995, according
to Tourism Toronto, the city played host to 1,100 meetings and conventions,
up from 600 in 1986. TO deal with the increased demand, which Tourism
Toronto expects to continue well into the next decade, the city's
convention centre is doubling its floor space later this year. Around
the same time, the new National Trade Centre will also be opening
its doors just three kilometres down the road.
For the organizations that use such centres, the challenge
is finding the right speaker... Recognizing the needs of the audience
is the job of the meeting planner. The planner then takes his list
of requirements to a speakers' bureau. Ideally, says Martin Perelmuter
of Speakers' Spotlight, the planner will have a clear idea of what
he or she wants - the subject of the speech, the tone, how much
of the speech should be purely factual and how much of it should
be filled with motivational advice. In some cases, planners know
who they want as a speaker, though usually the job of selecting
someone is left to the bureau. Many bureaus encourage clients to
get in touch with the speaker beforehand, to sort out the details
of a presentation. It's also important to establish who is going
to pay for a bureau's services, says Perelmuter. Some bureaus charge
the speaker, while others slap a fee on the client company.
The Lawyer’s Weekly - June 17, 2009
Lawyer of the Week
The Toronto Star - March 16, 2009
Presidents don't always subscribe to free speech
Vancouver Sun - March 2, 2009
Football flash Rudy still drawing them in
Financial Post - February 21, 2009
Dubya's coming to Cowtown
MeetingsCanada.com - December 11, 2008
Speakers’ Spotlight CEO Named a Most Powerful Women in 2008
Press Release - November 27 2008
CEO of Speakers’ Spotlight One of Canada’s Most Powerful Women in 2008
MeetingsCanada.com - November 27, 2008
Speakers' Spotlight Wins Workplace Award
Press Release - November 2008
Speakers' Spotlight: More Than Just Talk
MSN Small Business - October 2008
Profile: Speakers' Spotlight
Millionairemom.com - October 2008
Millionaire Moms Audio Interview with Farah Perelmuter
Canadian Event Perspective - August 2, 2008
Defied Odds to Stay True to Their Dream...
Women's Post - July 11, 2008
Woman of the day
Bizbash.com - June 12, 2008
M.C.s Gone Wild - How to keep talent from going off-book and out-of-bounds
by Mimi O'Connor
Workopolis.com - April 28, 2008
4 Ways to Improve Your Presentation Skills
By Alan Kearns
CareerJoy.com - April 28, 2008
3 keys to a great speech Podcast
Montreal Gazette - April 07, 2008
Bill Clinton raking it in from Canadian public appearances
By Elizabeth Thompson
Alberta Venture - March, 2008
The Star Treatment
By Shannon Sutherland
AOL Canada - February 13, 2008
Couple Q&A:
Romance is....Notes on the Windshield, Bum Squeezes and Kids
By Sarah Treleaven
National Post - December, 2007
Gabbing with gracious gurus
By Shinan Govani,
Woman's Post - December, 2007
Farah Perelmuter: change to happiness
By Angela Trimmer
Midtown Town Crier - November, 2007
Midtown couple dreams their way to success
By Kelly Gadzala
National Post - September 29, 2007
Business owner by age nine, CEO proves an early start helps
By Libby Znaimer
Emprendedores
Speakers Spotlight, por hablar que no quede
Contemporary Business Communication
Business Presentations
By Scot Ober & Brad Quiring
Speaking Of Impact - Summer, 2007
Racing for ROI
By Michelle Ray, CSP
Progressive Choices - Winter/Spring, 2007
Making A Difference
By Cathy Watters
Progressive Choices
National Post - January 15, 2007
Confessions of Dynamic Duos
Running a business with your spouse
By Deena Waisberg
globeandmail.com - May 30, 2006
Married to the Job
By Sasha Nagy
Esteem Magazine - Spring 2006
Balancing Success
By Kevin Craig
The Globe and Mail - Sept. 29, 2004
Speakers' circuit not just talk
By Wallace Immen
WOMEN CAN DO ANYTHING (July 2004)
Let’s
Talk Business Interview
with Farah Perelmuter
INNOVATIVE PROGRESS (May 2004)
BUILD
BUZZ: 8 Keys to Entrepreneurial Success
by Martin Perelmuter, LL B.
SPEAKING OF IMPACT (Spring 2004)
A Tale
of Two Countries
by Martin Perelmuter, LL B.
In Conference
Supplement in The Globe and Mail - Spring 2004
Speaking Out Conferences Energized
by Successful Speakers
PROFITguide.com (October/November 2003)
How to fire your customers - Cutting
off paying customers sounds counterproductive, but it can actually
help you grow
THE MISSISSAUGA NEWS (Nov 13, 2002)
At Bridges to Business symposium - Don't quit
entrepreneurs told
MPI Newsbytes (Volume 9, Issue 27 02 July 2002)
Canadian Speakers Circuit Flying High
by
Funmi Okunbolade
Profit Magazine (June, 2002)
Heroes for Hard Times:Canada's Fastest-Growing
Companies point the way to survival and success
Profit Magazine (June, 2002)
Trends: How to Introduce a Speaker
The Globe and Mail: In Conference Magazine (Spring, 2002)
Talking About Success: The Speaking Industry
The National Post (Monday March 19, 2001)
Site helps track down celebrity speakers
by Marjo Johne
Canadian Jewish News (August 3rd, 2000)
Young Couple's Speakers' Agency Thrives
by Sheldon Kirshner
The Calgary Herald (April 22, 2000)
Mount Everest Climb Shared on Internet
by Michelle Simick
The Generator (November, 1999)
Focus
on Success
by Amy Harder
Royal Bank - Today's Entrepreneur (First Aired: March 29,
1999)
Partners in business and life
Home Business Report (Summer, 1999)
Speakers, Service and Spousal Partners:
Couple brings celebrities to Canadian events
by E.T. (Mitch) Lenko
Globe and Mail (Monday, January 11, 1999)
Couple Builds Agency on Soapbox,
by Jeff Brooke
The National Post (Monday, December 21, 1998)
When Your Partner is Your Business,
by Laura Fowlie
The Western Alumni Magazine (September, 1998)
"Well Spoken",
by Jeff Brooke
The Toronto Star (May 25, 1998)
Thinking Big - Agency puts speakers in spotlight
by Michael Schultz
Association - Canada's Association Management Magazine
(December/January, 1997/1998)
Best Speaker Bets: 1998 Forecast
The Meeting Professional (December, 1997)
"Beyond Boundaries: Speaking Across Cultural Boundaries",
by Martin Perelmuter
The Financial Post Magazine (January, 1997)
"Power Talks",
by John Greenwood
The Toronto Sun (August 18, 1996)
"Two by Two: Lessons for Couples Living and Working
Together",
by Sandy Naiman
Association Magazine (June/July, 1996)
"Helpful Hints on Booking a Speaker",
by Farah Perelmuter
The Toronto Star (November 27, 1995)
"'Canadian' the New Word in Public Speaking",
by Oscar Rojo
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