DON PEPPERS

One-to-One Marketing Guru

Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.

Peppers’ vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. Business 2.0 Magazine named him one of the 19 “foremost business gurus of our times,” and Accenture’s Institute for Strategic Change listed him as one of the 50 “most important living business thinkers” in the world. The Times of London has listed him among its “Top 50 Business Brains,” and the U.K.’s Chartered Institute for Marketing included him in its inaugural listing of the 50 “most influential thinkers in marketing and business today.”

Peppers has a popular voice in the worldwide media, with recent contributions to both the Harvard Business Review and the McKinsey Quarterly. In addition to frequent posts on Strategy Speaks, the Peppers & Rogers Group blog, Peppers produces a video diary of his global business observations, entitled “Peppers Unplugged,” and is an active Twitter user, as well (@DonPeppers).

His thought leadership and presentations routinely focus on the business issues that today’s global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace. His compelling, clear and concise way of articulating his insights places Peppers in high demand as both a speaker and a management advisor. In 2009 alone he had dozens of speaking engagements on six continents, and his counsel is regularly sought by Fortune 500 executives and entrepreneurs.

With co-author Martha Rogers, Peppers has produced a legacy of international best-sellers that have collectively sold more than a million copies in 18 languages. Peppers’ and Rogers’ latest thinking is embodied in their newest book, Rules to Break & Laws to Follow, named as the inaugural title to Microsoft’s “Executive Leadership Series.” Their 2005 publication of Return On Customers (ROC) advanced the concept of the customer as a strategic asset, documenting that the customer base is capable of driving a company’s long-term economic worth. It climbed to the top 20 business books on Amazon.com, and was a top 10 best-seller for 2005 with 800-CEO-Read.

These successes follow in the footsteps of Peppers’ and Rogers’ other books, The One to One Future, Enterprise One to One, The One to One Fieldbook, The One to One Manager and One to One B2B. The authors have also published the first-ever CRM textbook for university use in graduate level courses, Managing Customer Relationships, which reached best-seller status in the business community within days of publication.

Previously, Peppers was a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing. Prior to Madison Avenue, he worked as an economist in the oil business, and as the director of accounting for a regional airline.

Peppers holds a Bachelor’s Degree in astronautical engineering from the U.S. Air Force Academy, and a Master’s Degree in public affairs from Princeton University’s Woodrow Wilson School. He currently serves on the Board of Directors for Cicero, Inc. (CICN), and for privately held Jetera Precision Media. Peppers is on the Board of Advisors for Gridley & Co., the investment bank, and for blyk, the ad-supported mobile phone network in Europe.


Don Peppers’ Blog - One Good Blog Deserves Another: The Benefits of Building a Community

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